You can’t miss Reverb’s towering LED board facing Mercedes-Benz Stadium

In some form or another, a Hard Rock hotel has been planned for downtown Atlanta since President George W. Bush was in office.

The Great Recession squashed a Hard Rock hotel-condo concept once pitched for a site beside the Georgia Aquarium. More recently, a few blocks away in Castleberry Hill, construction delays have plagued the Reverb by Hard Rock, which was initially expected to open in early 2018, allowing months to prepare for Atlanta’s 2019 Super Bowl.

Fits and starts aside, downtown officially got its Hard Rock on a couple of months ago. That’s when the music-themed lodge began accepting guests and flipped the switch on a huge LED lightboard that faces Mercedes-Benz Stadium, like two glowing neighbors in the night.

The 195-room, Gensler-designed Reverb, scaled back from initial plans, is the first example of a new boutique collection in the works by Hard Rock International. Read more here.